For the MiPlata finance app, I created a hybrid video that blends explainer and promo styles, aimed at Latin American users living in the United States. The workflow relied on ongoing collaboration with the client, starting from a narrative and technical script defined in Figma. The process included preparing assets in Adobe Illustrator for advanced animation in After Effects, combining mobile device mockups with dynamic interface demos to highlight how simple and practical the platform is.
Role
Video Editor & Motion Designer
Services
2D animation and motion design
Condensing a message with high social and functional value into a fast-paced, professional visual story. A complex tech tool had to come across as an accessible, trustworthy solution.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.