For this Aiudapp explainer, I managed the full workflow, starting with concept and visual composition from scratch in Adobe Illustrator, which led to a detailed storyboard. Once the concept was approved, the project moved to After Effects for dynamic, smooth animation.
The piece stands out for its hybrid, versatile approach: it combines curated stock footage with custom icons, rhythmic kinetic typography and 3D background effects that add a refined sense of depth. The result is a modern B2B animation that explains the essence of the software with a polished tech look and outstanding clarity.
Role
2D Animator & Motion Designer
Services
Full video
production
The main challenge was communicating Aiudapp’s value proposition and how its B2B platform works without relying on dashboard footage or detailed walkthroughs of the web interface. The goal was to abstract the software’s operational complexity into a dynamic, modern visual story with a professional tech feel, choosing a conceptual approach over a step-by-step tutorial.
To create a promotional video that works as the perfect sales tool for the corporate (B2B) market, so prospective companies instantly understand the purpose and key benefits of the software, positioning Aiudapp as an innovative, efficient and essential solution.