I created a complete video for Tukupo, a platform that offers instant financing at clinics and hospitals. The main goal was to show how the app lets patients access their treatments without financial delays, benefiting both users and the loyalty of medical institutions. Everything was built from scratch, from the visual script and storyboard to every scene in Adobe Illustrator, strictly following the brand’s color palette and assets to strengthen its identity, before animating it in After Effects.
Role
Motion Designer
Services
2D animation, motion design, scene design, music and sound design
The main challenge was balancing a high-impact social message with a professional, simple look. The story had to clearly explain the “problem and solution” flow without losing visual energy.
Brand storytelling: Building a story from start to finish that positions Tukupo as a healthcare enabler, using professional animation to simplify financial processes.
Cohesive visual identity: Creating custom graphic assets in Illustrator that respect the brand’s essence, making every transition and movement boost recognition of the platform.