For Attia Labs, the goal was a high-impact explainer video to present their SaaS platform. The process started with a consulting stage in which I worked closely with the client to refine the script, ensuring precise pacing and the right length for their B2B audience.
Given the nature of the product, I designed the website interfaces from scratch in Adobe Illustrator, with a modern, functional look inspired by current tech industry trends. Then, in After Effects, I brought these scenes to life with advanced motion graphics: dynamic gradients, lighting effects, and exceptionally smooth text and shape animation. The result is a dynamic piece that not only shows the tool’s interface but also positions Attia Labs as a professional, robust solution in its market.
Role
2D Animator & Motion Designer
Services
Full video
production
Turning a complex software platform into an accessible, engaging visual story. It needed the perfect balance between technical clarity and a modern look that stands out from the competition.
On one hand, to guide users intuitively through the platform’s sections and tools; on the other, to position the brand as a professional, innovative and reliable SaaS solution that helps other companies scale their operations through an exceptional user experience.
