I created a promotional explainer for CertiDemanda, focused on the current problems of the legal claims system in Spain and how this platform offers an efficient solution. Production combined scene design in Adobe Illustrator with a final stage of editing and advanced animation in After Effects. The visual story relies on kinetic typography, custom icons and dynamic transitions that guide viewers through the service’s value proposition.
Role
Video Editor & Animator / Motion Designer
Services
Video editing, motion design, scene design, music and sound design
Creating a consistent look while combining three different visual languages: stock footage, interface (UI) animation and abstract graphics.
Making sure complex legal concepts were communicated in a quick, professional way.
Multimedia integration: Combining stock footage with 2D animation to strengthen the story and give the video a trustworthy, institutional tone.
Product visualization: Using realistic mockups and screen recordings to show how the website works, making the digital product tangible for potential clients.
Narrative clarity: Structuring the scenes to explain a dispute resolution process simply, using icons to highlight the service’s key benefits.