For EasyDOCKING, I created a SaaS video focused on training and product demonstration. The workflow started with an animated intro designed in Adobe Illustrator to introduce the main sections of the software before diving into how it actually works.
In post-production in After Effects, I combined the client’s screen recordings with a strategic layer of motion graphics: dynamic zooms, highlights, arrows and kinetic typography guide viewers through each feature. The result is an educational and promotional piece, perfectly synced with the voiceover, that turns a complex logistics process into a smooth, professional visual experience.
Role
2D Animator & Motion Designer
Services
Video animation + music
Organizing the visual information so users wouldn’t feel overwhelmed by the logistics interface, using visual cues to highlight the key actions at each step, always in sync with the voiceover.
To flatten the software’s learning curve by showing how it works in a clear, professional way, so prospective clients quickly understand the platform’s value and ease of use.
